March of Dimes has been advertising
for years about the issues of premature babies. March of Dimes fights premature
birth and uses research to find answers to the various questions about this
issue. March of Dimes works with the
local communities and has global programs that helps to support babies
everywhere. Every year, especially in the month of March there are activities
that people have locally to help raise money to support the research and advocacy
of this organization. March of Dimes also has televised advertisement that
helps to reach more people. As much advertising this organization does, they
are able to reach millions of people around the work to help advocate for
premature births.
Another advertisement campaigns
that stood out to me are autism awareness and childhood asthma. The autism
awareness topic teaches us to become more aware of autism and the results of
autism research. It teaches us that early detection and intervention can give
great improvements over a lifetime. Low diagnosis among low income families, as
well as African American and Hispanics is higher than the general public. There
has been a 30 percent increase in the past two years regarding the increase of
autism in children. The Ad council encourages children of young children to
visit the Autism Speaks website and to learn about the various ways to help
their child with this condition. Advertisment in this advocacy uses celebrities
with children with autism to tell people about their own personal experience
and to tell about the importance of early detection and intervention.
References
Council, A. (2016). Autism Awareness. Retrieved
from Ad Council: Inspiring Change, Improving Lives:
http://www.adcouncil.org/Our-Campaigns/Health/Autism-Awareness
Dimes, M. o. (2016). Retrieved
from March of Dimes: A Fighting Chance For Every Baby:
http://www.marchofdimes.org/index.aspx
Angel, I enjoyed reading your post. I really like the way March of Dimes works on a local and global level to convey their message. In my opinion, this is a great way to reach the widest vareity of people.
ReplyDeleteAngel,
ReplyDeleteMarch of dimes has been around for sometime, they have many initiatives to raise awareness on their campaigns. They circulate a lot of literature and solicit funds through the mail. Autism affects a number of persons, the spectrum on which an individual can have autism can be mild or extreme. As the autism speak campaign grows many persons become informed on autism related issues.
Jeanelle Hodge